Sam Biddle at Gizmodo recently wrote: Why Google+ Will Never Beat Facebook.
His main point seems to be that everything Google+ can do Facebook can do better. I think that’s true if you look at Google+ as a replacement for Facebook, which I suppose was the original intention. But it’s growing into something completely different and I like it.
As a Facebook replacement I agree that Google+ really has no chance. The size of the user base alone would be hard enough to overcome. 800 million users! But the real problem is that the average Facebook user is not the type of computer/Internet user who takes up new things, tries them out and figures out how they can benefit them. The uproar that occurs every time Facebook changes any aspect of the site is proof enough of that. That type of person is unlikely to even try out Google+, let alone switch over completely.
Facebook is amazing for connecting and sharing with people you know… because they’re all there! The people who get the inside jokes in status updates or who were at that party where the pictures of you drunk off your tits were taken are not on Google+ so going there to share something like that is pointless.
The main advantage for me of Google+ is that there are discussions going on about a wide variety of content that I can’t find in my Facebook timeline. I have a handful of friends who are into the same kind of tech/geek/whatever topics that I am into but for the most part Facebook is composed of people form different parts of my life outside of my “hobbies”. On the rare occasions that I share content outside of photos or personal status updates and the like on Facebook it tends to be something humorous that I think will have fairly broad appeal or a piece of news that I think is really important to get out there. At the best I get a few likes and if I’m lucky a couple of “LOL!”s (which further discourage me from sharing on Facebook). Or I might share something with a specific person because I think they’ll find it interesting. But I don’t share most of the things I come across on the internet on Facebook because I know that the majority of my friends won’t be interested.
The people I follow on Google+ on the other hand are selected based on shared interests. The things they share are the things I’m into and want to discuss. And there is so much discussion happening on Google+!
I can’t say that at the moment things I post on Google+ generate any conversation but the more I take part in the discussions going on about things posted by people like Wil Wheaton or Brian Michael Bendis, the more people add me to their circles and the wider my network grows. And the more I take part in discussions the more I find people are replying directly to me.
The more time I spend on Google+ the more I see that it is becoming less like Facebook and more like Reddit. And if Google could just get it’s shit together and make sharing seamless across any site it would be an amazing alternative or even complement to Reddit. It’s almost like a curated version of Reddit where I identify the people who are into the same things as me and let them bring the content to me. Sub-reddits are a bit like this but I find the whole interface of Reddit to be a pain to use. The Google+ interface is clean and easy to use. I like that the content being shared and discussions about it appear next to each other (unlike Reddit) and that the discussions refresh automatically.
Google might never beat Facebook but I think it does have a shot at beating Reddit.
tl;dr – Facebook is for social sharing, Google+ is for content sharing and discussion.
Are you using Google+? How are you using it?